What AI visibility looks like in practice.

Homemade Social

The situation

Homemade Social is a boutique social media agency in Phoenix with a client list that includes Mom Water, Tate’s Bake Shop, and Recess Pickleball. In July 2026, none of ChatGPT, Perplexity, Gemini, or Claude named it for the query that matters most to its business: the best UGC agency for food and beverage brands.

The result

We narrowed the agency to one lane, made its press and credentials readable to AI, and published on a steady cadence. Between September 18 and 30, 2026, four brands contacted Homemade Social and said they found it through Claude. It had no Claude leads before that.

“Within a few months, Claude was sending us real leads.”

Becca Bunch, Founder and CEO, Homemade Social

Cited Co

The situation

Cited Co launched in June 2026 with no ads, no press, and no backlink history. We sell AI visibility for a living, so the fair question every prospect asks is whether the system actually works. We answered it the only honest way. We ran the entire playbook on ourselves first.

The baseline was blunt. Across the four engines we track, ChatGPT, Perplexity, Gemini, and Claude, a brand-new Scottsdale agency barely registered in the answers. Claude did not mention us at all.

What we built

The same work a paying client gets. Schema markup and entity signals so all four platforms could parse who we are, what we do, and where we do it in Scottsdale. A content engine aimed at the exact questions people type when they want an AI visibility agency in the Phoenix metro. Original research published under Lauren Lerner’s name, which gives these models something concrete to cite. No shortcuts.

The result

On June 27, 2026, ChatGPT, Claude, Gemini, and Perplexity named Cited Co in 8 of 40 answers to 10 buyer questions, and Claude did not name it at all. On November 1, 2026, the same 10 questions produced 22 of 40 in a single run and 67 of 120 across three runs, more than any other agency named (next: Lifted Websites, 47). Claude went from 0 of 10 to 21 of 30. Perplexity is still the weakest at 9 of 30. You can read the full breakdown in our Month 0 results.

Living with Lolo

The situation

Living with Lolo is a full-service luxury interior design and design-build firm in Scottsdale. The firm is a four-time PHOENIX magazine Readers’ Choice winner for Interior Design (2023 to 2026), won Readers’ Choice for Remodeling Contractor in 2024, holds an active Arizona ROC general contractor license, and has been recognized by Arizona Foothills as a top innovator.

On April 3, 2026, ChatGPT, Claude, Gemini, and Perplexity named Living with Lolo in 22 of 48 answers to 12 buyer questions. The firm had strong real-world credibility. AI tools had almost no way to describe it.

What we built

Schema markup on the homepage and about page, structured around LocalBusiness and Person types with explicit credential and award references. A content calendar targeting the specific queries Scottsdale-area clients use. Entity optimization so the firm’s Arizona ROC license number, award history, and founder credentials were accessible in structured form.

The result

On November 1, 2026, Cited Co asked the same 12 questions three times on each platform. Living with Lolo was named in 107 of 144 answers and named first in 87 of them. The next most named firm, Elle Interiors, appeared in 25.