Author: Lauren Lerner
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Interior designers who want AI tools to recommend them by name need three things in place: a fully consistent entity record across all major directories, LocalBusiness schema markup on their website with individual Service entries for each offering, and geographic-specific content written with enough detail for AI systems to quote directly. Most studios have none…
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If you are a service business in Phoenix or Scottsdale and you are not tracking what AI tools say about you, you are flying blind. The problem is not just whether you appear. It is whether what AI tools say about you is accurate, competitive, and consistent month over month. Plenty of businesses assume they…
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The phrase “rank in AI search results” is slightly misleading, and I think it is worth being precise about why. There is no AI equivalent of a page of ten blue links ordered by position. When someone asks ChatGPT or Perplexity for a service recommendation in Scottsdale, the AI either includes your business in the…
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Most marketing agencies in Scottsdale, Arizona are still optimizing for Google. That is not wrong. It is just no longer the whole picture. When a potential client skips the search results page entirely and asks ChatGPT “who is the best estate attorney in Scottsdale,” your Google rankings do nothing for you. What matters is whether…
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General contractors are one of the most searched categories in home services, and also one of the least prepared for how that search is changing. Homeowners, developers, and commercial clients are increasingly asking AI tools to recommend contractors before they ask anyone else. Most GCs have no presence in those answers whatsoever. That is not…
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Most trade vendors have spent decades building their brand through showrooms, rep relationships, and High Point Market booths. That model still works. But a new referral channel has emerged that almost no one in the trade is paying attention to yet, and the window to move first is closing faster than most marketing directors realize.…
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The terminology around AI search optimization is a mess right now. GEO, AEO, AI SEO, LLMO. If you have heard all four and felt like everyone was describing the same thing in different words, you are mostly right. But mostly is doing a lot of work in that sentence. At Cited Co, a boutique AI…
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The easiest way to know if something works is to do it yourself. Cited Co is a boutique AI visibility agency founded by Lauren Lerner in Scottsdale, Arizona, and from the day the site went live we’ve been running the exact same playbook on ourselves that we run for clients. No special treatment. No paid…
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One wrong character in your address. A business name with “LLC” in one place and without it in another. A phone number formatted as (602) 555-0100 on your website and 602.555.0100 on Yelp. None of these feel like real problems. All of them confuse AI tools. NAP consistency AI citations is the most underestimated connection…
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The first wave of businesses asking AI tools who the best agencies are in their category are already doing it. The ones who show up in those answers are not necessarily the biggest agencies or the longest-tenured. They are the ones who did the right work early. If you are trying to find an agency…