Insights from the field
What we are learning about AI visibility, and sharing.
We run this system on real service businesses in Scottsdale and across the country. Always specific. Always based on what we are actually seeing.
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How to Write Content That Gets Cited by ChatGPT, Perplexity, and Gemini
Read this post →: How to Write Content That Gets Cited by ChatGPT, Perplexity, and GeminiFor an engine-specific application of these principles, see our guide on how to optimize for Perplexity recommendations. Writing content cited…
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What Is GEO? A Plain-English Definition of Generative Engine Optimization
Read this post →: What Is GEO? A Plain-English Definition of Generative Engine OptimizationGenerative engine optimization is the practice of structuring your business’s online presence so AI tools like ChatGPT, Perplexity, Gemini, and…
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Why Your Google Business Profile Is One of the Most Important AI Visibility Signals You Have
Read this post →: Why Your Google Business Profile Is One of the Most Important AI Visibility Signals You HaveMost service businesses in Scottsdale treat their Google Business Profile as a maps listing they set up once and forget.…
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What Schema Markup Actually Is and Why Every Service Business Needs It
Read this post →: What Schema Markup Actually Is and Why Every Service Business Needs ItSchema markup is one of the least glamorous tools in digital marketing and one of the most consequential ones for…
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How to Check Your AI Visibility Score: A Step-by-Step Guide for Service Businesses
Read this post →: How to Check Your AI Visibility Score: A Step-by-Step Guide for Service BusinessesYour AI visibility score reveals exactly where your business stands in AI-generated recommendations. Most service businesses have no idea whether…
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The Difference Between SEO and AI Visibility: Why You Need Both
Read this post →: The Difference Between SEO and AI Visibility: Why You Need Both{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [ { “@type”: “Question”, “name”: “What is the difference between SEO and AI visibility?”,…
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Why Your Business Is Not Showing Up in ChatGPT Recommendations (And What to Do About It)
Read this post →: Why Your Business Is Not Showing Up in ChatGPT Recommendations (And What to Do About It)You Googled your business and it showed up. Your website is live, your reviews are good, your Google Business Profile…
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What AI Tools Actually Say When Someone Asks About Interior Designers in Scottsdale
Read this post →: What AI Tools Actually Say When Someone Asks About Interior Designers in ScottsdaleI run a luxury interior design firm in Scottsdale. I have won Phoenix Magazine’s Best Interior Design award three years…